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How can I contact you?

To get in touch with us, you can either email us or visit us at our office.

Email: contactus@happynessfactory.in

Address: MFA Wealth Solutions Pvt. Ltd. 201, Narain Chambers, Mahatma Gandhi Road, Vile Parle (East), Mumbai-400057

How does HappynessFactory.in make money?
HappynessFactory.in gets trail commissions from the Mutual Fund Houses for the investments done through us. Please see the Disclosures Page for more information.
How do you ensure that my money is secure?
HappynessFactory.in follows a stringent process to verify all investor and bank details provided to us before allowing any investments through its web and/or mobile application. Any investment that is made through your HappynessFactory.in account is always made using the verified Investor and Bank Account details. Third-party payments/investments are not possible. The money you invest is never held by any other party including HappynessFactory.in; it is directly routed by the payment gateway to the respective Asset Management Company's (AMC) Bank Account designated for the scheme in which the investment is being made. Redemption or any proceeds against your investments will only be remitted to the Bank Account you have registered while making the investment. No third-party can receive these amounts. Online Netbanking Payments are only made through secure 256-bit encrypted transactions.
Do I have to pay any fees/ will I be charged for Planning or Investing through HappynessFactory.in?
HappynessFactory.in is a free platform which helps you to plan and invest in your goals. We do not charge any fees. We receive commission from the Mutual Fund Houses based on the investments that are done through us. Please see the Disclosures Page to better understand our commission structures.
How can I change my Registered Mobile Number?
Registered users can change their mobile number from "Edit Profile". An OTP will be sent to the new number in order to be updated.
How can I change my Registered Email?
Your registered Email cannot be changed. However, registered users can add another email ID to receive all email communication from HappynessFactory. This can be done from "Edit Profile". An OTP will be sent to the Communication Email in order to be updated.
How can I schedule a meeting with HappynessFactory.in?
Email us at contactus@happynessfactory.in to schedule an appointment. Please mention your preferred date and time for us to call you back at your convenience.
How can I add a joint holder or nominee to my account?
At the time of registration, you can add one joint holder and/or one nominee to your account. These cannot be changed at a later date.
What is the maximum number of joint holders or nominees I can add to my account?
Each account can have only one joint holder and one nominee. These can be decided at the time of registration and cannot be changed at a later date.
Can I add multiple Banks to my account?
Users can add a maximum of 3 Bank Accounts. You can chose the desired bank before confirming any investments.
What is the procedure to recover a forgotten password?
Click on the 'Forgot Password' option on the Login page and answer the security question to reset your password.
Is the HappynessFactory.in website compatible with all devices? (Desktops, Laptops, Tablets, Mobiles)
HappynessFactory.in is compatible with all devices like desktops, tablets and mobiles but the website is best viewed and navigated on desktops and laptops.
Why should I invest through a Systematic Investment Plan (SIP)?
Systematic Investment Plan (SIP) is the most convenient way of automating your Investments to help you meet your Goals. SIP helps you to further reduce your risk related to market volatility by investing at different market levels. SIPs can begin as low as Rs. 1000/- per month.
What if I don't want to commit to an increase in Top-Up SIP next year right now?
The projected calculation of SIP is just to give you an overview of how you can achieve your goal. You may opt to implement it after one year if you wish. We will remind you when Top-Up SIP is due, at which point you may choose to increase the SIP amount.
What is Top-Up Systematic Investment Plan (SIP) and how does it work?
Top-Up SIP helps you to meet your goal by gradually increasing monthly SIP amount each year if you are unable to start your required SIP today. At the end of each year, we will remind you to confirm your decision to increase the SIP. Here is an example :
1st Year 2nd Year 3rd Year 4th Year 5th Year 6th Year
Monthly SIP required (for your goal) 5,000 5,000 5,000 5,000 5,000 5,000
Monthly SIP started (actual) 2,000 2,000 3,000 4,000 5,000 6,000
Top-Up SIP Required - 1,000 1,000 1,000 1,000 1,000
Total Monthly SIP Required 2,000 3,000 4,000 5,000 6,000 7,000
How often will my goals and portfolio be reviewed?
The "My Investments" tab on the HappynessFactory.in website will keep you updated on your Goal-wise status. A formal review also is fully automated and will be available to you once in every 6 months. During the review, your Goals, Portfolios and your required run rate will all get analysed and a Formal Action Plan to help you meet your Goals will be shared with you to help you stay on track.
What if I do not meet my financial goal inspite of investing based on your recommendation?
We are happy to tell you that in the past 12 years we have been able to help our clients meet their goals in almost all the cases as long as our recommendations have been followed. Our Planning and Recommendation is based on a process which ensures that our investment recommendations are just right for you. Your My Investment Dashboard keeps you updated on your Goal wise investment status. While the risk of markets being volatile in the short run and you feeling that there is a gap in run rate always exists, our regular updates, review process and re-balancing ensure that we help you remain on track.
How do I know that my Goals will be met by investing through HappynessFactory.in?
We are happy to tell you that in the past 15 years we have been able to help our clients meet their goals in almost all the cases as long as our recommendations have been followed. Our recommendations are based on time-tested processes that ensure that our investment recommendations are suited just right for you. Your My Investment Dashboard keeps you updated on your Goal wise investment status. While the risk of markets being volatile in the short run and you feel that there is a gap in run-rate always exists, our regular updates, review process and re-balancing ensure that we help you remain on track.
What if I do not invest through SIP as recommended but invest in Lumpsum at an infrequent rate as I do not want to commit?
We recommend that you setup your investments through SIPs as this is the most convenient option. However, if you do not wish to do so, you can make Lumpsum investments. Your personalised My Investment Dashboard on HappynessFactory.in will show you the investment status against each goal. At a glance, you will know whether or not you are on track and how much more needs to be invested further.
Can I invest without having set goals?
Studies have proven that you are 3 times more likely to succeed if you invest based on a plan. We have your best interest in mind and hence have created a very easy and convenient way to tag your investments to the Goal that you think is important. We will also be adding Time Based Investments which we call "Wealth Creation Goal" shortly. This will help you to invest without setting any specific goal.
How does Goal Based Investing work?
Check out our How It Works section to know more about how Goal Based Investing works.
What kind of goals do people generally have?
Generally, people set goals specific to their needs and aspirations. The most common ones include Children's Education & Marriage, Retirement, Family Health Corpus, buying a House and planning a Vacation. Donating to or setting up a charity also ranks highly on a lot of people's goals.
What is Goal Based Investing and how does it help?
At HappynessFactory.in, we follow a process of investing your money towards your needs or a specific purpose i.e. your Financial Goals. Financial Goals can be anything you believe to be important such as your child's education, your retirement or even going on a vacation. When you invest towards your goals, you tend to be more disciplined and invest regularly; thereby increasing the chances of achieving your goal.
What is "My Family"?

My family allows you to:

  • Add Family members to HappynessFactory
  • Set up Goals as "Family Goals".
  • Streamline your investment process by collectively investing in these goals.
  • Organize and track individual and family investments towards a goal.
How many members can be included in a Family?
Each Family can have a maximum of 5 members. These 5 members also include the Head of the Family. Each registered user is allowed to be a part of ONLY ONE Family.
Who can create a Family Goal?
A Family Goal can be created by any member of the Family.
What if I do not want to invest in a Family Goal at the start but wish to do so later?
Members can begin investing in a particular Goal at any point during the investment process. However, redemption will account only for the amount invested individually and not the entire pay out.
Will each member's investments be visible to the entire Family?
Individual investments made as part of a Family Goal will be visible to all members of the Family Goal BUT only once the folio has been generated. Personal investments made outside the Family Goal will not be available for viewing.
Why are some schemes being recommended to me as opposed to others? Of the ones recommended, which one is the best option for me? If all are equally good, then why have they been recommended in an order?
The schemes are recommended to you taking into account the time frame and risk potential of your investments. Basic data about the scheme is available against the scheme and additional information is available for download via a link. No one recommended scheme is better than any other; all schemes are equally suitable to add to your portfolio.
How long will the process of document registration take?
If no discrepancies are found, the validation of KYC documents takes 2 business days and that of the NACH mandate takes between 10-15 business days.
Can I start investing without sending HappynessFactory.in my documents?
Your account with HappynessFactory.in will only be activated once your documents have been verified by the Registrar.
Do you offer pick up services to collect documents?
Pick up services for your downloaded and completed forms and appropriate documents are available. To schedule a pick up day and time, email us at contactus@happynessfactory.in . One working day TAT is applicable on pick up services. You can also have your documents couriered to our Mumbai Office. Address: MFA Wealth Solutions Pvt. Ltd. 201, Narain Chambers, Mahatma Gandhi Road, Vile Parle (East), Mumbai-400057.
Are my documents required to start investing on the HappynessFactory.in website?
Yes, your documents are necessary for investing through the HappynessFactory.in website. Your account with HappynessFactory.in will only be activated once your documents have been verified by our registrars.
How do I declare FATCA information?
Declaration is done by filling the FATCA form as a part of the Investor Details Page while registering on the HappynessFactory.in website.
I am not a US Citizen, why do I have to provide FATCA information?
As a result of India signing a reciprocal agreement with the US government to share information acquired through the FATCA of each other's citizens, all financial institutions (such as Mutual Funds) have to identify the citizenship and tax status of investors and provide necessary information to the government.
What is FATCA?
FATCA (short for Foreign Account Tax Compliance Act) is a regulation created by the US Government to curb tax evasion by US citizens. Under this regulation, assets held by US citizens in other countries now have to be reported to the US government.
Does my Bank levy any charges to register my mandate?
Your bank may charge a nominal, one time fee to register the mandate.
Why do I need to give a cancelled cheque as part of my registration process?
The Securities and Exchange Board of India (SEBI) regulations require us to verify that the bank account used for investment actually belongs to you i.e. the person making the investment. They also prohibit Third Party transactions. Hence, a cancelled cheque in original with your name printed on it needs to be submitted during the registration process. If your name is not printed on the cheque, please attach a bank statement not older than 3 months (self-attested).
What is NACH Mandate?
The NACH Mandate is like a Bank Mandate that you provide your Bank with. It authorizes them to transfer the Systematic Investment Plan (SIP) amount planned by you directly to the Mutual Fund House.
What is Bank Mandate?
Bank mandate is a secure option that enables your SIP investments with ease and minimal effort on your part. All Mutual Fund companies use this option to help you transact the SIP Investments.
What is KYC?
"Know Your Customer" or KYC is a term commonly used for the Customer Identification Process. Prescribed by the Securities and Exchange Board of India (SEBI), KYC norms for Financial Institutions and Financial Intermediaries including Mutual Funds are put in place to 'know' one's clients. This would be in the form of verification of identity and address, financial status, occupation and other such demographic information. With effect from 1st January 2012, all categories of investors, irrespective of amount of investments in Mutual Funds are required to comply with KYC for carrying out any transactions in Mutual Funds. Thus, any investor (all applicants in a folio) investing into mutual funds would be required to be KYC compliant by any KYC Rating Agency (CVL, NSE, NSDL, CAMS or KARVY) without which the transactions may be liable to be rejected by the respective Mutual Fund houses. KYC norms are mandatory for ALL applicants/investors (including existing investors and joint holders) while investing with any SEBI registered Mutual Fund, irrespective of the amount of investment. This one-time verification is valid for transactions across all mutual funds.
From where can I download the forms?
The pre-filled forms along with a complete list of the required documents can be downloaded from the "My Profile" option on the HappynessFactory.in website once you have registered and entered all your details.
What if I want to redeem before the lock in period of 3 years?
ELSS has a lock in period of 3 Years and barring exceptional circumstance like the unlikely event of death of the investor, it cannot be withdrawn.
What if I have insufficient bank balance on the debit date?
Failure to pay an installment will not result in any charges or penalties from HappnessFactory.in or your Asset Management Company (AMC). However, your bank may charge for failed mandate payments.
How can I stop a Systematic Investment Plan (SIP)?
When you want to stop a SIP, a Stop SIP request needs to be placed on the HF website. The SIP will be stopped after 7 working days of placing the request.
Why are there different dates for Systematic Investment Plan (SIPs) for different schemes?
Fixed dates are specified by each Asset Management Company (AMC) for SIP Investments. These dates are mentioned when you choose a specific scheme for investment.
How do I verify that my Mutual Fund investments have been executed?
Upon successful completion of the purchase transaction, those transactions will reflect on your HappynessFactory.in "My Investments" tab. Additionally, you may contact the help desk of the Asset Management Company (AMC) with your registered mobile number or email address for an account statement which will confirm your transactions.
What is cut-off time? How does it work?
The cut-off time for initiating different investment transactions is:
  1. 2 PM on business days for all non-liquid fund transactions of values less than Rs. 2 lakhs (in a single scheme) to be processed with the same day’s Net Asset Value (NAV).
  2. 1 PM for liquid funds (of any amount) and non-liquid fund transactions greater than or equal to Rs. 2 lakhs (in a single scheme on a single day) for the same day’s NAV to be applicable.
  3. 1:45 PM for non-payment gateway transactions (NEFT) for same day execution to be applicable. That is, transactions for which the transfer details are updated at HappnessFactory.in on a business day before 1:45 PM will be executed within the same business day; with those completed after the cut off time being executed on the next business day.
  4. In accordance with the guidelines set by The Securities and Exchange Board of India (SEBI) for processing transactions (SEBI Circular No. CIR/IMD/DF/21/2012) of more than Rs. 2 lakhs, the transfer of money to the Asset Management Company’s (AMC) bank account has to be completed by 3 PM to be applicable for the same day’s NAV. Funds will be remitted to the AMC’s bank account before 3 PM (on best effort basis) to get the same day’s NAV. In case the money reaches the bank account after 3 PM due to inter-bank transfer delays, the NAV of the next business day will be allotted.
  5. 2 PM on business days for redemption on the same day, with that day’s NAV. The money will be credited into your account as per the following schedule; Equity funds 3 business days and Liquid funds- 1 business day.
Can I make Lumpsum Investments for my goals?

Yes, you can make Lumpsum Investments for your goals using Net Banking/Cheque payment. We have partnered with all major banks to give you the net banking facility. On completion of the registration formalities on our website, you will be able to invest using this facility.

How can I start a Systematic Investment Plan (SIP) transaction?
You can plan your Goals and SIP on the My Goals section of the HappynessFactory.in website. Upon receiving your pre-filled forms with the necessary documents, we will set up the SIP mandate with both, the Mutual Fund House and your Bank. This will enable SIPs to automatically be remitted to the Mutual Fund Houses by your bank as per the SIP dates planned by you.  
What is the minimun amount of investment required ? Systematic Investment Plan (SIP) /Lumpsum
The minimum amounts that can be invested in a scheme is a SIP of Rs. 1000 or a Lumpsum of Rs. 5000. All information regarding the minimum investment is mentioned in the scheme information documents.
Where can I view my transaction report?
Transactions made within the past year can be viewed through the Transation Report. This report can be downloaded at the bottom of the "My Investments" page.
How can I cancel an order?
Once an order has been confirmed, it can be cancelled only if the documents have not been verified. The order can be cancelled by sending an email to contactus@happynessfactory.in requesting its cancellation.
My investments cannot be seen in the cart. What should I do next?
You might not be able to see your investments because you may not have confirmed your order. Once the investment is funded and reverse data is available, the investments will be visible on your My Investments tab. It may take between 2-5 days for reverse data to be available.
Can the SIP amount be reduced? If yes, how can it be done?
In order to reduce the SIP amount, you need to stop your current SIP cycle and start a new cycle, mentioning the reduced amount.
Which banks can I make transactions from?
For both SIP and Lumpsum transactions, check the list below to know our Partner Banks
  1. Abhyudaya Co-operative Bank Limited
  2. Allahabad Bank
  3. Andhra Bank
  4. Axis Bank
  5. Bandhan Bank Limited
  6. Bank of Bahrain and Kuwait
  7. Bank of Baroda
  8. Bank of India
  9. Bank of Maharashtra
  10. Bassein Catholic Co-operative Bank
  11. Bharatiya Mahila Bank Limited
  12. Canara Bank
  13. Catholic Syrian Bank Limited
  14. Central Bank of India
  15. Citi Bank
  16. City Union Bank Limited
  17. Corporation Bank Limited
  18. DCB Bank Limited
  19. Dena Bank
  20. Deutsche Bank
  21. Dhanalakshmi Bank
  22. Federal Bank
  23. HDFC Bank
  24. HSBC
  25. ICICI Bank Limited
  26. IDBI Bank
  27. IDFC Bank
  28. Indian Bank
  29. Indian Overseas Bank
  30. Indusind Bank
  31. ING Vysya Bank
  32. Jammu and Kashmir Bank Limited
  33. Janata Sahakari Bank Limited
  34. Kalyan Janata Sahakari Bank
  35. Karnataka Bank Limited
  36. Karur Vysya Bank
  37. Kotak Mahindra Bank Limited
  38. Laxmi Vilas Bank
  39. NKGSB Co-operative Bank Limited
  40. Oriental Bank of Commerce
  41. Punjab and Maharashtra Co-operative Bank
  42. Punjab and Sind Bank
  43. Punjab National Bank
  44. RBL Bank Limited
  45. Saraswat Co-operative Bank Limited
  46. South Indian Bank
  47. Standard Chartered Bank
  48. State Bank of Bikaner and Jaipur
  49. State Bank of Hyderabad
  50. State Bank of India
  51. State Bank of Mysore
  52. State Bank of Patiala
  53. State Bank of Trivancore
  54. Syndicate Bank
  55. Tamilnad Mercantile Bank
  56. The Cosmos Co-operative Bank Limited
  57. The Mehsana Urban Co-operative Bank
  58. The Shamrao Vithal Co-operative Bank
  59. The Tamil Nadu State Apex Co-operative Bank
  60. TJSB Sahakari Bank Limited
  61. UCO Bank
  62. Union Bank of India
  63. United Bank of India
  64. Vijaya Bank
  65. Yes Bank