1:1 Session

Our Expert will connect with you

1:1 Session

Our Expert will connect with you

This is Us. Come Walk our Journey.

We Became Who We Are, by Creating HappyRich© Customers.

Our endeavor is to make all our clients and partners not just Rich but HappyRich! You may wonder what HappyRich is and why we passionately believe in it. If being rich is the only measure of happiness, then the world’s richest people would be the happiest too. But that does not seem to be true. All over the world, when asked what people seek in life, their answer is “Happiness”. We believe that the simplest and most powerful way of helping people to be HappyRich is to help them engage in goal-based investing and achieve their own version of happiness.

Amar Pandit, CFA, CFP

Amar Pandit is a CFA Charterholder from CFA Institute, Virginia, USA and a Certified Financial Planner. He is also an alumnus of the Wharton School of the University of Pennsylvania.

He is the Founder of Happyness Factory, a world-class goal-based investing platform and ecosystem, through which he is helping financial professionals across the country be the best version of themselves so they can help every family live HappyRich.

He is very passionate about spreading financial literacy (5 Books, 8 Sketchbooks and 1500+ columns) and does so through his sharp and analytical columns published regularly on his two blogs
www.happyrichadvisor.com and www.happyrichinvestor.com

His 5th book "The HappyRich Advisor" is a true work of art and is considered a bible on building the wealth firm of the future.

Our HappyRich Philosophy

Financial wellness & personal financial coaching has been his passion since he started My Financial Advisor way back in 2005. In 2005, it was purely a ‘Products and Returns’ based market. There was an inordinate focus on short-term returns without any long-term goal-based investing, which could make a material difference to the investor’s wellbeing. This led to irrational decisions about money which often resulted in stress and an unhappy state of mind. Recognizing this, Amar shifted the focus of My Financial Advisor from investment management to investor management. This is the bedrock and the guiding principle of Happyness Factory.

People gradually started appreciating the “Why of Investing” as practiced by My Financial Advisor and started to focus on goal-based investing.

By 2015, having made a happy difference in the lives of over 500 HNIs and their families, Amar realized that it is time to get back to his original vision of helping every individual to make informed and wise choices about money. The only way to achieve this feat was to use technology and knowledge. Thus, Happyness Factory came into being in 2017, with the operating principle of “Led by Technology, Assisted by Humans.” With this motto, we have become a world-class online goal-based investing platform, through which we aim to help individuals and families save, invest, and make wise money decisions. Over the last 7 years, we have worked with over 7000 families and have helped them achieve over 30,000 goals that they have created for themselves.

Our mission is to help every Indian achieve financial freedom so that they can pursue what matters the most to them – A HappyRich life!

Make your money serve your purpose

To us, everything we do has to help you meet your goals and thus achieve financial happiness. What makes you happy, makes us happy, which is why we are driven relentlessly to make you HappyRich©.

Make the right money moves now, with personal financial coaching.

Your investment needs a coach - that’s us!

Even the best minds need a coach. Our experienced financial coaches have helped around 7,000 customers, including doctors, entrepreneurs, and senior executives, plan for over 30,000 goals. Let us be your guide while you pursue what's most important to you.

Our Management Team

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