Investing with a Purpose or Purposeful Investing is at the Heart of investing for Happiness

In every individual’s lifetime, there will be good times and bad times. The challenge however, is doing well or well enough in the bad times. Carl Richards, in his book ‘The Behaviour Gap: Simple Ways to Stop Doing Dumb Things with Money’ brings a common trend to our attention. He states, “At the top of the market we can’t buy fast enough. About three years later at the bottom, we can’t sell fast enough. And we repeat that over and over until we’re broke. No wonder most people are unsatisfied with their investing experience.”

View the original article on Moneycontrol.com